The Evolution of Lingerie for the Modern Indian Woman
The lingerie market has long been a territory dominated by a male perspective, often leaving women feeling alienated and misrepresented. However, this paradigm is shifting thanks to innovative brands like Butt-Chique, which seek to redefine innerwear for the contemporary Indian woman. With a focus on comfort, functionality, and inclusivity, Butt-Chique offers a selection of shapewear and body tapes that accentuate rather than conceal.
Traditional notions of shapewear can be stifling, often leading to ill-fitting garments that fail to celebrate the diverse shapes of real women. Butt-Chique, founded by Kamakshi Agarwala, aims to challenge these industry norms by providing high-quality lingerie crafted for every woman. Agarwala’s passion for lingerie grew from her teenage years, and her extensive research unveiled a glaring lack of female representation within the industry. Her vision was clear: to offer garments that prioritize quality, ethical practices, and, most importantly, inclusivity.
Butt-Chique boasts an array of products, from seamless pasties and body tapes—the secret behind many celebrity red carpet appearances—to a wide selection of everyday underwear and shapewear available in sizes ranging from XS to 5XL. These offerings are not just about looking good; they are designed to create a flawless silhouette while ensuring comfort and freedom of movement.
The brand has quickly gained recognition, with social media influencers like Kusha Kapila, Komal Pandey, and Sakshi Sindwani embracing Butt-Chique as their go-to choice for stylish and functional lingerie. The secret? Butt-Chique uses some of the finest, most breathable fabrics to ensure that their pieces are as comfortable as they are chic. Additionally, the brand is committed to sustainability, transitioning to zero plastic packaging and eliminating labels or tags to provide a discreet experience.
Ill-fitting shapewear can ruin an outfit, but Butt-Chique has crafted garments that mold to your body, creating easy-to-wear solutions that do not compromise on style or comfort. With a mission to empower women through self-expression and confidence, Butt-Chique reinvents the concept of intimate wear, proving that comfort and fashion can coexist beautifully. If you’ve been searching for inclusive and stylish lingerie, your quest ends here.
