The modern Indian woman deserves lingerie that reflects her individuality and empowers her. The lingerie industry, often skewed towards ideals set by men and idealized body types, has left many women feeling disconnected. Enter Butt-Chique, a revolutionary brand that aims to redefine this landscape. Founded by Kamakshi Agarwala, Butt-Chique focuses on delivering seamless shapewear and body tapes that enhance rather than conceal.
For countless stylists, the mantra is simple: a flawless outfit is one that accentuates your figure. However, finding such shapewear has proven challenging, given the traditional constraints of the male-dominated lingerie market in India. Butt-Chique seeks to flip this narrative. Their innovative range of lingerie blends comfort with functionality, providing women with the freedom to sport confidence-boosting styles that truly resonate with their personal flair.
“In my teenage years, I developed a fascination for lingerie, which sparked a deeper inquiry into the industry’s quirks. I found that it’s largely led by men, and I envisioned a brand that upholds equal representation, quality, and ethical practices. Unsatisfied by the offerings, we took it upon ourselves to create something unique,” Kamakshi shares.
The extensive collection at Butt-Chique features skin-tone shapewear, seamless pasties, and everyday underwear crafted for women of all sizes, from XS to 5XL. With endorsements from fashion icons like Kusha Kapila, Komal Pandey, and Sakshi Sindwani, Butt-Chique has become a staple for stylists worldwide. Their garments utilize ultra-thin, breathable materials, setting a new standard for comfort and inclusivity while prioritizing sustainability. They are committed to reducing their environmental footprint by gradually moving towards zero plastic packaging and ensuring all product details are discreetly placed on the back.
Poorly fitting shapewear is notorious for ruining outfits, but Butt-Chique’s thoughtfully constructed pieces adapt to your body and posture. The result? Easy-to-wear solutions that provide freedom of movement without restriction, allowing women to embrace their unique shapes.
With Butt-Chique breaking ground in the shapewear arena, women can finally find comfortable, size-inclusive lingerie tailored to their individual needs. Embrace your silhouette with confidence; Butt-Chique is here to elevate your intimate wear game. For more insights, connect with them on their website and Instagram.
