Heidi Klum and her daughter Leni are stirring controversy once again after featuring in a joint lingerie campaign. The duo has found themselves under fire for their latest collaboration with the lingerie brand Intimissimi, where they donned an array of underwear while engaging in playful poses for the camera. The campaign, which was unveiled on Instagram, showcases the mother-daughter pair sharing smiles and laughter as they promote the brand’s Fall-Winter collection.
In addition to the striking images, they also recorded a video where they took turns capturing each other in the lingerie, playfully showcasing their figures and exploring the textures of each other’s lace garments. On her own Instagram, Leni excitedly announced the launch of the campaign, encouraging her followers to check out the new collection both online and in stores.
While Heidi expressed how much joy she experienced during the shoot with Leni, encouraging her fans to support the new line, the reaction from social media users has been mixed. Many have taken to the comments to voice their discomfort, deeming the campaign as “odd” and questioning the appropriateness of a mother and daughter posing in such intimate apparel together.
A number of commenters expressed skepticism, with one saying it simply does not make sense for a mother and daughter to model lingerie together, while another criticized the advertisement for its strangeness. Past collaborations between the two have also received divided opinions, and neither Heidi nor Leni has addressed the backlash directly.
However, there is a faction of supporters who defend the shoot, suggesting that it highlights the close bond between the two. Advocates for the campaign argue that the focus is on modeling and artistic expression, not an inappropriate relationship. One fan commented on the beauty of their collaboration and questioned why society tends to view such displays as inherently sexual.
The dynamic between Heidi and Leni, who have worked together on various campaigns with Intimissimi in the past, continues to provoke strong reactions online. As the story unfolds, it raises significant questions about societal perceptions of relationships, family dynamics, and the nature of advertising in the modern age. While the negative comments flow in, some find beauty in the bond displayed through their partnership.
Those monitoring the situation note that Heidi has historically chosen to disable comments on her own Instagram posts, perhaps as a way to steer clear of the vitriol. The reactions have led to a broader discussion about how we view familial relationships, particularly in the context of modeling and fashion, as they navigate their journey in the public eye. As Heidi and Leni continue their collaboration with Intimissimi, it will be interesting to see how they respond to the ongoing conversation surrounding their latest campaign.
