Gwyneth Paltrow is making a significant comeback in the fashion world as she takes on the role of the face for Saint Laurent’s spring 2025 campaign. This marks her first high-profile modeling gig in over ten years, showcasing the Academy Award-winning actress’s return to luxury fashion.
On December 17, 2024, the French fashion house unveiled an edgy advertising campaign featuring Paltrow, photographed by renowned photographer David Sims. At 52 years old, the founder of Goop stepped back into the limelight wearing striking head-to-toe black outfits. In one striking image, she sports a sharp black double-breasted blazer paired with relaxed trousers, while in another, she channels a biker-chic aesthetic complete with a leather button-down jacket and bold cat-eye sunglasses.
The campaign has sparked excitement among fans, igniting a wave of enthusiastic comments across social media. Responses such as “My goodness she’s looking so stunning” and “Wow #agelessmodels” highlight the admiration for her striking appearance.
Paltrow’s association with Saint Laurent isn’t entirely unexpected. Earlier this year, she attended the brand’s fashion show in Paris, dressed in an oversized gray suit, and made a notable appearance at a Saint Laurent dinner in March, donning trendy leather hot pants and a sheer top.
While she has served as the face for her own Goop fashion line, G. Label, and various collaborations over the years, this is her first venture with a luxury designer since her time with Coach from 2011 to 2012. Her modeling history also includes a stint as the face of Tod’s fall 2008 collection and campaigns with Estée Lauder. This renewed partnership with Saint Laurent is seen as a natural progression, given her active participation in the fashion scene.
As Paltrow reestablishes her presence in high fashion, her collaboration with Saint Laurent is set to capture attention and highlight her enduring relevance in the industry.
