Burberry, the iconic British luxury fashion brand, has kicked off the holiday season with an innovative virtual scarf try-on feature as part of its ‘Wrapped in Burberry’ campaign. This marks a significant step into the digital realm, allowing customers to engage with the brand like never before. Collaborating with leading augmented reality provider WANNA, Burberry has delivered an immersive shopping experience that showcases its renowned scarves in real-time.
Customers can browse through a stunning selection of over 50 scarf styles that include two timeless options. The virtual try-on is accessible both online and in select physical stores. Utilizing their mobile device cameras, shoppers can see how various scarves would look on them instantly. This involves the brand’s luxurious cashmere Burberry check and a chic alpaca wool scarf emblazoned with the Burberry name.
The virtual experience offers a comprehensive view of the scarves’ color palettes, providing a wide array of choices for customers whether they are exploring on the go or relaxing at home. Additionally, users can choose how they wish to display the scarves, with options for styling them either loosely or folded around the neck. This level of personalization ensures that each customer finds the perfect fit for their holiday wardrobe.
The feature encourages customers to capture images of themselves sporting the virtual scarves, with a direct link to each product page for easy purchasing. Joshua Schulman, Burberry’s CEO, highlighted the blend of British heritage and modern digital innovation that this new shopping experience represents, stating that the brand has a long history of providing quality scarves for warmth and style. With the festive season approaching, Burberry aims to help customers discover the ideal scarf to complement their celebrations.
In summary, Burberry’s virtual scarf try-on not only enhances the shopping experience but also strengthens the brand’s presence in the digital marketplace, reinforcing its reputation as a leader in luxury fashion.
