The British Fashion Council has officially announced that Remo Ruffini, the influential chairman, CEO, and creative director of Moncler, is set to receive the prestigious Trailblazer Award at The Fashion Awards 2024. This significant ceremony will be hosted at the iconic Royal Albert Hall in London on December 2, celebrating his impactful contributions to the fashion industry.
Ruffini’s journey with Moncler began in 2003 when he took the reins of the brand, which was originally known for its high-quality down jackets. Under his leadership, Moncler underwent a remarkable transformation into a leading luxury label while staying true to its rich heritage. One of his most notable innovations, the Moncler Genius platform, has enabled collaboration with a variety of global talents, reinvigorating the brand’s cultural relevance in today’s digital-centric world.
The Fashion Awards, organized by the BFC, serve not only as a celebration of fashion’s creative talents but also as a fundraiser for the BFC Foundation, highlighting the intersection of fashion with culture and entertainment. Ruffini’s implementation of the Moncler Genius initiative showcases his ability to harness disruptive ideas and engage with diverse communities, making it a cornerstone of his visionary approach.
At the award ceremony, Caroline Rush, BFC’s chief executive, expressed her enthusiasm, stating that Ruffini has fundamentally reimagined Moncler’s presence in the luxury market. She commended him for fostering creativity, innovation, and interdisciplinary collaboration, establishing a new standard for the luxury sector.
In 2021, Ruffini’s acquisition of the renowned brand Stone Island further cemented Moncler’s position in the industry, leading to the creation of the Moncler Group. His holistic strategy blends business acumen with an evolving creative vision, securing the brand’s international acclaim, as evidenced by Moncler’s successful listing on the Milan Stock Exchange in 2013.
Most recently, in October 2024, Moncler created an immersive showcase titled “The City of Genius” during Shanghai Fashion Week, featuring high-profile collaborations with designer luminaries such as Edward Enninful and A$AP Rocky. This event not only displayed Moncler’s innovative spirit but also signified its commitment to meaningful partnerships with creators from various fields including art, design, music, and culture.
Ruffini, reflecting on his creative journey, stated that true creativity blossoms from the fusion of dreams and energy, crediting the talented individuals who have contributed to Moncler’s evolution. His recognition with the Trailblazer Award builds on previous accolades, including the ‘Business Leader’ award received at The Fashion Awards in December 2019. As the industry watches closely, Ruffini’s narrative continues to inspire and redefine the boundaries of contemporary luxury fashion.
