Burberry, the renowned UK fashion label, has opened a new store in Singapore’s Wisma Atria, marking an exciting addition to its retail portfolio. This modern boutique draws inspiration from the iconic architecture of London, showcasing a design that elegantly integrates Portland stone, black cast iron, and stained glass, all accentuated by Burberry’s distinctive Equestrian Knight Design.
Nestled on the vibrant Orchard Road, this new space is thoughtfully crafted across a single expansive floor, exuding sophistication and a welcoming ambiance. Visitors will appreciate the use of Portland stone—a hallmark of numerous historic London structures—alongside black cast iron elements that echo the classic fencing found in prestigious townhouses and landmark buildings like Westminster Abbey.
Upon entering, guests will encounter a series of captivating sculptural installations inspired by Burberry’s heritage. These include artistic representations of shields, banners, and horses, created by British artist Helen Bullock, all designed to create an interactive and immersive experience for shoppers. The stained glass façade, featuring the $Knight Blue$ tone, prominently displays the Equestrian Knight Design, setting an impressive tone for the boutique.
This newly launched store coincides with the release of Burberry’s Spring 2025 collection, which emphasizes a sense of effortless elegance while drawing inspiration from nature. This collection includes classic outerwear designed to provide both comfort and style, including signature trench coats, puffers, and the well-loved Harrington jackets, alongside a selection of luxurious cashmere scarves adorned with the iconic Burberry Check, crafted at the historic Johnstons of Elgin mill in Scotland.
With an exquisitely arranged interior tailored for optimal product discovery, the new Burberry location invites shoppers into a warm and inviting environment, perfectly reflecting the brand’s commitment to delivering a unique shopping experience. Overall, the opening of this store not only enhances Burberry’s accessibility for Singaporean customers but also serves to deepen their connection to the brand’s illustrious history and craftsmanship.
