Bleached Blonde Brows Steal the Spotlight at 2024 Fashion Awards
By Ashley Tibbits
The 2024 Fashion Awards, held at London’s Royal Albert Hall on December 2, brought out the fashion elite, and this year’s event did not disappoint when it came to bold beauty trends. While many celebrities leaned into traditional glamour, a daring choice emerged as the standout: bleached blonde brows.
While softly defined brows have been a recurring trend throughout past fashion weeks in Milan and Paris, this season, the bleached look has returned with a newfound vigor. Trendsetters like Kendall Jenner and Bella Hadid have long embraced the barely-there brow aesthetic, and at this year’s British Fashion Awards, the trend’s resurgence was impossible to ignore.
This esteemed event not only celebrated fashion legends like Tom Ford and Jonathan Anderson, but also highlighted fresh faces like Alex Consani, showcasing the impressive versatility of bleached brows. From Julia Fox’s whimsical doll-like appearance to Rita Ora’s chic edginess with a tailored menswear suit, bleached brows proved to be adaptable, offering a variety of stylish interpretations.
Alex Consani, crowned “Model of the Year,” showcased her usual flair with her iconic look at the British Fashion Awards. With makeup by Lucy Bridge and hair styling by Issac Poleon, she radiated confidence, especially pairing her bleached brows with a trending red wine-stained lip.
Rita Ora took a slightly different route, embodying a “classic with an edge” vibe. Wearing an oversized suit from Primark and a striking blonde mullet wig by Rio Sreedharan, she enhanced her look with bleached brows and a metallic bronze lip that turned heads, thanks to makeup artist Isamaya Ffrench.
Julia Fox returned to her bold beauty roots for the event, swapping out her previous “normcore” style for a striking combination of nearly white skin, a blurred red lip, and soft blue eyeshadow—all perfectly complementing her bleached brows.
Mona Tougaard, the Danish model, made the statement stylishly accessible. Her approach to bleached brows was seamlessly integrated into her minimal yet glamorous makeup routine, making the look feel both approachable and chic.
Lastly, Toni Garrn encapsulated the essence of the event with her striking appearance. In a post-event Instagram update, the German supermodel referred to her makeup look—complete with brows styled by Wendy Rowe—as “poweraliensuperwoman,” a testament to her commanding presence on the red carpet.
As the Fashion Awards showcased an array of beauty innovations, it is clear that bleached blonde brows are poised to dominate the scene in the months ahead.
