Floral Designer and Unwilted Founder Liz Carter Offers Insights for Crafting the Ideal Bouquets for Gatherings
In a world where floral arrangements are often ephemeral, Liz Carter, the creative mind behind Unwilted, is redefining how we think about flowers. Since launching her botanical paper flower delivery service in 2021, Carter has made significant waves in the floral design industry, showcasing her distinctive work at numerous events.
As we approach the holiday season, Carter sat down with Entertainment Tonight to share her top tips for bouquet creation and hosting. She has always had a passion for florals, which intensified when she opened her flower shop in Colorado, immersing herself deeply in the floral artistry and business.
Carter identified a pressing issue in the floral world: the fleeting nature of fresh cut flowers. Recognizing their beauty often comes with waste, she sought a sustainable alternative. Her innovative solution? Hand-cut petals and leaves crafted from high-quality Italian crepe paper, meticulously painted and shaped to capture the essence of real blooms.
“Unlike traditional flowers, these arrangements require no maintenance,” she explained. “No watering, no wilting—just stunning flowers that maintain their beauty year after year.” These everlasting bouquets also serve as thoughtful gifts, encapsulating meaningful sentiments that endure through time.
To craft the perfect bouquet, Carter recommends balancing a variety of textures, colors, and shapes. “Begin with larger blooms to establish your arrangement’s foundation, then complement with smaller flowers and greenery for richness and dimension,” she advises. “Don’t shy away from combining different styles; sometimes an asymmetrical design or unexpected color pairings can create truly striking arrangements.”
But beyond the flowers, Carter believes atmosphere plays a crucial role in hosting successful gatherings. “Comfortable seating, delectable food, and a laid-back vibe are essential,” she states. “I enjoy blending formal and informal elements. It sets a welcoming tone—no one wants a stuffy affair.”
Whether it’s serving takeout pizza on cherished family plates or introducing a roll of craft paper adorned with crayons for fun and creativity during a formal dinner, Carter emphasizes that the spirit of an occasion should be relaxed and enjoyable.
So as you plan your holiday gatherings, remember Liz Carter’s insights—not just about flowers, but about creating memorable experiences that resonate with warmth and comfort.
